Project Movie NAKANIWA Media
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PUMA Around the bento box project

Thanks to the “Around The bento box” collection, PUMA ® expanded its brand image by fusing fashion and sport, constantly evolving well into the 21st century. 
 This collection consists in two lines of “Traditional Handicraft” and “Ultra Modern Handicraft”. Traditionally, it is known that the Japanese have a great culture of cherishing things and an important food background. This product has been created using the evolving Japanese craft tradition and the cutting edge technology thanks to the sophisticated craftsmanship.

– Release

2009/4

– Production

Cooperation
KASHIWAGI Wood Work’s
ORIMOTO YAMAKUCHI Ltd.
Kitajima shibori Seisakusho

Puma Japan Co., Ltd.
Shibata Yoshinobu Shōten
Hasegawa Seisakusho Co., Ltd.


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